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Emily Johnson has been a sneaker enthusiast since she was a kid. Hailing from Brooklyn, New York, she grew up tagging along with her dad, a vintage sneaker collector, to shoe stores. That’s where her fascination with unique designs, exclusive collaborations, and the stories behind each pair began.
After years of collecting rare kicks and sharing her finds with friends, Emily came up with the idea to create a website dedicated to sneakers. Her goal? To share her best discoveries with a community of fellow enthusiasts. In 2020, she launched "KICKSDIVA", a platform where she reviews sneakers, shares tips for scoring deals, and tells the stories behind the most iconic models.
What started as a solo project quickly grew into a thriving business. Today, Emily is supported by a dynamic team of 12 people, all as passionate as she is. Together, they work tirelessly to deliver top-notch content, hunt down the most coveted pairs, and keep the KICKSDIVA community engaged and informed.
Emily is known for her hard work. She spends hours researching the latest trends, reaching out to brands for exclusive collaborations, and personally responding to her followers’ messages. Her responsiveness and dedication have made KICKSDIVA a go-to resource in the sneaker world. Today, Emily continues to inspire a new generation of sneaker fans, proving that passion and determination can turn a dream into reality.